SMART GROUP-COUNSULTING BUSINESS

COUNSULTING BUSINESS

.About Smart Brand

Smart Brand is committed to providing business-building solutions. Smart Brand connects elite advisors, top-notch government relations, and national media in different industries. Smart Brand provides industry insiders with access to the most prestigious properties. 
Smart Brand’s seasoned team help our customers make a one-to-one connection between their brand and consumers in fresh, engaging, and unexpected ways, we turned to them for strategic insight, exceptional expertise and comprehensive services. From conceptual development to actual management, we cover the spectrum of marketing solutions.

Smart Brand's areas of expertise include:

• Plan and develop a marketing strategy for China • Conduct market research • Introduce clients to pre-screened potential joint venture partners; manufacturers; and professional service providers. • Plan clients’ visits to China and accompany them to all meetings • Oversee the creation and launching of an advertising campaign • Organize trade shows specifically tailored to the needs of an industry or region. • Assist in participating in existing local trade shows • Generate regular reports on activities and progress; measure these against original objectives • Client representation and brand management • Sponsorship and media consulting • Consumer products licensing

Smart Brand advantage:

• Expertise in finding the fusion points between your brand, the consumer and the right strategy for your business • End-to-end program services including development, management, execution and measurement • Extensive experience serving local, regional, national and international markets • Access to an integrated, national commercial platform for foreign brand. • Professional media coverage and exposure for brands. • Our ability to negotiate, manage and activate sponsorships helps companies create unique brand experiences that can influence consumer buying behaviors and build long-term loyalty.

Smart Brand Association Partner

Our deep expertise and industry insights provide national associations with a solid framework for success.
Smart Brand Associations’ services include: 
• Membership development and administration 
• Financial management and analysis 
• Meeting and exhibition management 
• Overseas Marketing and communications 
• Government relations 
• Education and training 
• Standards and regulatory management 
• Web and technology management
• Creative brand development 
• Consumer and market research

Smart Brand Association advantage

• Multi-disciplined experts • Customized expertise supported by cost-efficient resources • Quantitative – most commonly used to measure behavior, attitudes, satisfaction and awareness, quantitative research provides a statistically valid picture needed to make strategic decisions. Methods include electronic data capture, on-line surveys, computer-assisted telephone surveys, computer-assisted personal interviewing software, self-completion questionnaires and face-to-face exit surveys. • Qualitative – diagnostic research often used to explore new markets, new ideas and implementation processes, qualitative research focuses on understanding the nature of a phenomena and its meaning. Our process includes face-to-face contact, in-depth examination of small-scale samples or small numbers of observations, and unstructured interviewing guides.

Tourism			Licensing
Smart Brand works with cities, regions and countries to help generate revenue and enhance destination prestige through lifestyle & cultural tourism.			Smart Brand can help extend your brand and increase revenue through unique national licensing opportunities.
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